Hi, I'm Clarissa, the founder of Eartha.

Eartha was born from the intersection of two passions: natural hair and agriculture.

This journey didn't begin in a lab, it began in my garden. What started as a desire to grow my own herbs and learn more about the incredible plants God created. That passion led me to study horticulture, where I became certified and deepened my knowledge of plants, soil, cultivation, and sustainable growing practices. As my knowledge grew, so did my vision. The garden eventually became a farm, and with it came the dream of creating a true farm-to-hair care brand.

I began asking myself, What if the ingredients I grow could one day nourish healthy hair?

That question became Eartha.

Eartha is a faith-rooted, farm-to-hair care brand created with thoughtfully selected, plant-based ingredients. Every product is designed with intention to help nourish, strengthen, and care for natural hair, one formula at a time.

Whether you're here for healthier curls or simply love products inspired by nature, I'm honored you've chosen Eartha.

Welcome to Eartha, where faith, farming, and healthy hair come together.